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Christine Champagne
Christine Champagne is a New York City-based journalist known for writing about creativity.
Case Study: Barilla’s "While the Water Boils" Is Not A Pasta Commercial

YouTube personality Hannah Hart is no stranger to kitchen-based content, and her new partnership with Barilla pasta continues to gain steam.

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The Holiday Ad Tightrope: Moving, But Not Corny

Find out how HP put their tech in the background to create an effective tug at the heartstrings.

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Silicon Valley Gets Skewered By Ex-Advertising Creative In The Short Film “Pinglr”

Go behind the scenes of the short film that has become a calling card for the ex-creative director/copywriter.

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Just The Facts: How CNN Is Combating "Fake News" Head On

Sick of "Fake News" accusations, CNN is putting the concept of "facts" front and center in its new campaign.

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Would You Repeat What You Say Online To Someone's Face?

BBDO and Monica Lewinsky took to the streets to show just how racist and homophobic social media posts would play in real life. 

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Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.

With #OpinionsWelcome, Laphroaig Whiskey expected to get some negative reviews. No one expected them to use them in their ad, however. Here's how the newest installment came together.

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Why is He-Man Fighting For The Power of GEICO? Thank 80s Nostalgia And Old School Animation

Go behind the scenes of the Gieco spot that hopes to introduce a whole new generation to the kitschy joy of "He-Man and the Masters of the Universe"

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How North Face And Maggie Rogers Became A Harmonious Pair

North Face's VP of marketing Tom Herbst and Maggie Rogers explain how the eclectic musician continues the brand's commitment to finding inspiration in music.

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How North Face And Maggie Rogers Became A Harmonious Pair

North Face's VP of marketing Tom Herbst and Maggie Rogers explain how the eclectic musician continues the brand's commitment to finding inspiration in music.

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Case Study: The Story Behind Wrigley's "The Story of Sarah And Juan"

Energy BBDO's VP/director of music Daniel Kuypers takes us on an inside look at how a stick of gum, a classic Elvis song, and pop star Haley Reinhart came together to make an unforgettable spot. 

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