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Burger King

McWhopper

2016
2016
Medium
Integrated Campaign
Category
Integrated Campaign
Entry Type
Product/Service
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Items

Credits
Entrant CompanyY&R New Zealand, Auckland
Agency NetworkY&R New Zealand, Auckland
Production CompanyFlying Fish, Auckland
Creative AgencyY&R New Zealand, Auckland
ClientBurger King Corporation, Miami
Music CompanyLiquid Studios, Auckland
OtherTurner Duckworth, London
Photography StudioMatch, Auckland
OtherAssembly, Auckland
OtherResn, Wellington
OtherCode & Theory, New York
OtherY&R New Zealand, Auckland
OtherRock Orange, New York
OtherHorizon, New York
Editing CompanyMandy, Auckland
OtherABPR, New York
CCO & CEOJosh Moore / Y&R New Zealand, Auckland
Creative DirectorTom Paine / Y&R New Zealand, Auckland
CreativeTom Paine / Y&R New Zealand, Auckland
Head of PlanningJono Key / Y&R New Zealand, Auckland
Account DirectorVictoria Meo / Y&R New Zealand, Auckland
Senior DesignerJames Wendelborn / Y&R New Zealand, Auckland
ProducerLiz Rosby / Y&R New Zealand, Auckland
ProducerSacha Moore / Y&R New Zealand, Auckland
Digital ProducerMelissa Logan / Y&R New Zealand, Auckland
Editor / VFXAmanda Sasano / Y&R New Zealand, Auckland

This 2016 Clio Awards Silver winning entry titled 'McWhopper' was entered for Burger King. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service and the category: Integrated Campaign. It consists of 1 video and 10 images.

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