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Mars/ M&M'S

Candyman

NEW YORK
2017
2017
Entrant Company
MediaCom
Medium
Branded Entertainment
Category
Music
Entry Type
Product/Service
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Items

Credits
Agency NetworkGroup M
Holding CompanyWPP Group
Production CompanySmuggler, New York
Advertiser / BrandMars Chocolate North America, New York
Entrant CompanyMediaCom, New York
Talent AgencyThe Marketing Arm, New York
Public Relations AgencyWeber Shandwick, New York
Production Company (additional)Thomas J. Paul, Inc., Rydal
Media AgencyStarcom, Chicago
Creative Agency BBDO, New York
Radio NetworkiHeart Radio, New York
Global Media Strategy Director Archana Kumar / MediaCom
Managing PartnerAdnan Brankovic / MediaCom
Associate Media DirectorBrian Langus / MediaCom
Media PlannerBetsy Bender / MediaCom
Assistant Media PlannerJenna Liu / MediaCom
Exec Creative Director Tim Bayne / BBDO
Group Executive Producer Amy Wertheimer / BBDO
Celebrity Talent, Music Licensing and IP Rights Acquisition Brad Sheehan / The Marketing Arm
Associate Media DirectorLauren Prendergast / Starcom
Digital Media SupervisorIbie Longjohn / Starcom
Sr Manager Digital MediaAmanda Zaky / Mars Chocolate North America
M&M’S Sr. Brand DirectorTanya Berman / Mars Chocolate North America
Vice President | Connections Brian Joy / iHeart Radio
Vice PresidentLisa Corry-Godby / Thomas J. Paul, Inc.
Artist Zedd
Artist Aloe Blacc
Media Director Ray Amati / Mars Chocolate North America
Vice PresidentRenee Barone / Weber Shandwick
ManagerCourtney Jones / BBDO
VP, Account DirectorPhil Brolly / BBDO

This 2017 Clio Awards Shortlisted entry titled 'Candyman ' was entered for Mars/ M&M'S by MediaCom, New York. The advertising agency is part of the agency network: Group M and holding company: WPP Group. The piece was submitted to the medium: Branded Entertainment within the entry type: Product/Service and the category: Music. It consists of 4 videos and 4 images.

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