MADISON, USA // Amy knows that public relations on its own is good. But when integrated as part of a marketing strategy that includes owned, paid and social media, that’s where the magic happens. National and regional media relations, stakeholder outreach, crisis communication and content development, immersive brand experiences and influencer management are all part of the bag of tricks that Amy and the rest of the LSB PR team use to help amplify a client’s message.
Amy has been with LSB twelve years, coming from Weber Shandwick, and before that Amy served as Marketing Director for the milk mustache campaign.
At LSB Amy has collaborated on campaigns across health care, food and home goods. Health care experience includes:
— GE HEALTHCARE
— MARSHFIELD CLINIC
— FORWARD HEALTH GROUP