Jury

Aland Failde

Global Brand Director

Blizzard Entertainment

LOS ANGELES, USA // Aland is the Global Brand Director for Hearthstone, the award-winning fast-paced strategy card game from Blizzard Entertainment. In his role at Blizzard, he is responsible for a wide range of global marketing activities but most importantly serves as a steward for the brand globally. His responsibilities include protecting, growing and enhancing the brand, and building authentic and long-lasting relationships with the Hearthstone player base around the globe.

Prior to joining Blizzard, he served as a marketer on multiple high-profile game franchises, including Call of Duty and Destiny. He began his career in Children’s Television at Warner Bros. Entertainment as part of the prestigious Global Trainee program and then at Yahoo! where he worked in media advertising for both their games and emerging markets businesses and was a recipient of the Yahoo! Futurist Award.

Aland is a graduate of Harvard Business School where he earned his Master in Business Administration and the University of Redlands, where he studied Spanish Literature and Business. When not playing video games, he’s been known to annoy neighbors with his heavy metal drumming.