NEW YORK, USA // As CCO of the TBWA\WorldHealth, Jonathan challenges the dogma and tropes that diminish health & wellness. Clients ask Jonathan for "an Apple", "a Gatorade", "an Airbnb" so he spends every waking moment moving their brands to bigger, more compelling, more daring places.
Jonathan's commitment to disruptive narratives has served brands well throughout his career. At Merkley & Partners, his Lipitor “Numbers” campaign was the first integrated DTC work ever to win gold at the One Show and Adweek called the TV “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative (Clios, Effies, Webby, DTC Nationals) for a host of premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. Most recently at Evoke Health, that injection of radical collaboration and creativity helped transform an under-the-radar digital shop into a full-service player of renown.
When not trying to unleash the awesome in companies and brands, Jonathan tries to sleep around the schedules of his wife Katie, their 8 year old Joshua and 6 year old twins Zoe and Dean.