Image of Karin Onsager-Birch
Jury

Karin Onsager-Birch
Chief Creative Officer
FCB

SAN FRANCISCO, USA // Karin started her career at Goodby Silverstein and Partners in San Francisco working on clients like NikeWomen, Adobe, Hyundai, Chevrolet, Nintendo, HaagenDazs and Kayak.com. In 2012 she was recruited to lead the creative on Ford’s 500 million European advertising account for Ogilvy’s Blue Hive in London. During her 3 years there she helped triple that office, establish 4 new offices across Europe and create the 2 most successful and socially shared campaigns for her client in a decade, winning awards in mobile innovation and a global Gold Effie for the European Mustang launch. Since returning to San Francisco, California in 2015, taking the helm as CCO at FCBWest the agency has won the global Clorox client account, doubled in size and created one of the top 10 commercials watched on Youtube in 2017 for Levis.

Karin’s work has been honored by the Cannes Lions, The Clios, Facebook Creative Studios, The New York Art Director Show, The Effies and the Library of Congress. She has been a speaker at the California Berkeley Haas School of Business program for Entrepreneurship and innovation and a judge for the Cannes Lions, Clios and NYADC.