BOWLING GREEN, USA // Kenyatta Bynoe is an accomplished marketing executive with a 20-year career that encompasses increasingly demanding leadership roles. With a solid track record of engineering innovative, 360-degree marketing strategy, she is much at home delivering campaigns across advertising, digital and social media, PR, and experiential disciplines. Additionally, she is known for being a thought leader and brining game-changing perspectives to the table that challenge conventional thinking.
As VP of Global Marketing and Partnerships at Spalding, Kenyatta has made key contributions serving in an executive role for this sporting goods manufacturer. She holds direct accountability for pioneering a global marketing strategy, campaign execution, brand experience and e-commerce across all marketing communication touch points. She also manages the day-to-day partnership with the NBA as their Official Basketball and Backboard. Her accomplishments are evidenced by her selection for key industry awards including Adweek “Most Powerful Women in Sports” and Sports Business Journal “Game Changer.”
Prior to Spalding, Kenyatta served in progressively responsible marketing roles in the automotive and consumer technology industries.
Kenyatta launched her career upon obtaining her Bachelor of Science degree in Public Relations from Central Michigan University. She went on to earn her Master of Science degree in Integrated Marketing Communications from Eastern Michigan University. Kenyatta serves as a volunteer for Jalen Rose Leadership Academy and Gilda’s Club of Middle Tennessee – a cancer support community. Residing in Nashville, TN, Kenyatta enjoys mentoring, live music, sporting events, traveling and culinary arts.