MINNEAPOLIS, USA // In his 17th season with the Vikings in 2017, Steve LaCroix serves as the Minnesota Vikings Executive Vice President & Chief Marketing Officer, a role in which he oversees all aspects of Vikings-generated revenues and marketing initiatives. He leads the team’s Corporate & Technology Partnerships, Ticket Sales & Operations, Partnerships Activation & Special Projects, Corporate Development & Guest Relations, Content & Production and Marketing & Fan Development departments.
LaCroix’s sales and marketing team was responsible for ushering in a new era in Vikings football as state-of-the-art U.S. Bank Stadium opened in 2016 to rave reviews. The new Vikings home featured second-to-none amenities, service and game-day experience for Vikings fans and offered the region a groundbreaking sports and entertainment venue that the team and fans both embraced, winning multiple sports industry international awards.
Prior to joining the Minnesota Vikings in 2001, LaCroix spent 10 years at Pacers Sports & Entertainment in Indianapolis after earning his bachelor’s degree at the University of Iowa and his master’s at Western Illinois University.