NEW YORK, USA // Sandra started on the production side of advertising as a line producer and Executive Producer for directors such as Jesse Peretz, Howard Schatz and Michael Haussman. She produced a multitude of commercials, music videos, branded content, films and experiential campaigns. Some notable projects are the first Verizon “Can you Hear Me Now’ campaign, the first branded content series for ESPN called “My Cathi Cam”, large experiential events for Microsoft, Absolut and the Target “Kaleidoscope Fashion Spectacular”.
She served as head of Branded Content for the media giant Vice, and is now VP, Director of Content for Momentum Worldwide. For most of her career Sandra has been working in sport related advertising and on the forefront of the changing landscape of advertising.