TORONTO, CANADA // Barry started his career as a designer at boutique design firms, but mid career recognized there were many opportunities designers were being left out of. That’s when he started creating design practices within advertising firms. The goal was to have multi-disciplinary teams isolate a brands core idea and give them the visual vocabulary needed to spread and own that idea. This approach is the bedrock of the firm he co-founded, Juniper Park\TBWA.
His work has spanned everything from designing transit systems, to packaging and advertising campaigns for brands like Miller Lite, Lululemon, eos, Lays, Quaker, CIBC, Honda, among others. Also some awards and other stuff.