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Lisa Smith
Head of Design
Wolff Olins

NEW YORK, USA // Lisa is an award-winning Creative Director with expertise across a variety of design disciplines, from branding, print and advertising to exhibition design. After starting her career in London, she joined Wolff Olins New York in 2011. Lisa led the firm’s creative team in the execution of the highly acclaimed re-brand of USA Today garnering a coveted Silver Lion at the Cannes Lions Awards as well as a Fast Company Innovation by Design Award. She has worked across a range of categories including fashion, retail, hospitality, museums, media, healthcare and technology, for clients including The Metropolitan Museum of Art, Zocdoc, Grubhub, Expedia, Microsoft and Getty Images. Lisa is a high-energy design leader, ambitious for her clients with a strong vision to create impactful and radical work.