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CINCINNATI, USA // Pete Carter is the Managing Director of the Brand Building Integrated Communications department at Procter & Gamble, an in-house strategy, production, and communications consultancy, consisting of 55 seasoned managers.  During his 35+ years at P&G, Pete has made numerous contributions to the business.  Specifically, he created new advertising campaigns for Pantene, Herbal Essences, Vidal Sassoon, Rejoice, Cascade, Dawn, Swiffer, Duracell, Ariel, and Tide.  He has helped to define the core equities of these brands and create winning advertising with our agency partners.  This work has resulted in unprecedented levels of share growth, several SuperBowl ad winners, as well as numerous industry awards like the Effies, Cannes Lions, and a Cannes Grand Prix.  Having worked on 3 different continents, Pete has also led the thinking on new global marketing models and integrated communication tools that have given P&G the edge over competition.

Pete’s many contributions to P&G have culminated in his induction into the Harley Procter Marketer Society in 2007.  To date, only 18 people have held this title during the Company’s 175 year history.  Externally, Pete lends his expertise to The Ad Council and the Cincinnati Airport Board.  He sits on the Board of VanWagner Communications.  And he has been a featured speaker at SxSW, EuroBest, and the Cannes Advertising festivals, a jurist for the American Effie Awards, and was published in the Harvard Business Review.