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NEW YORK, USA // Christine DiLandro is the SVP, Head of US Media & Integrated Marketing for Citi Cards.  In her role, Christine is responsible for media investments and strategic communications planning in support of Citi proprietary and Co-Branded Cards.  Christine has a strong track-record of pushing forward best-in-class digital marketing programs that have received industry awards. Christine led the integrated marketing partnership for Citi Bike, the largest bike share program in the U.S. The program has exceeded business goals, received accolades across the marketing industry for its innovative sponsorship approach, and won a Silver Effie in 2014.  Christine has also and successfully supported the media activation for the US Olympics sponsorship and the recently launched Today Show Concert Series.
                                                             
Christine began her career with Citibank in 2004 where she managed advertising strategy, creative and media development, and PR for the U.S. Retail Bank.  Prior to joining Citibank, Christine managed fully integrated account relationships at several advertising agencies.