NEW YORK, USA // Michael Robichaud joined MasterCard in 2008 and is currently the SVP, Global Sponsorships at MasterCard. He is responsible for the development and execution of MasterCard’s global sponsorship strategy. Some of MasterCard's sports platforms include Major League Baseball (MLB), multiple National Football League (NFL) teams, the US PGA Tour, the Rugby World Cup, the Brazilian National Football team and the UEFA Champions League.
Over the last few years, Michael has led an expansion of the portfolio into the entertainment space. Entertainment partnerships now include The Recording Academy, with the Grammy Awards, the Brit Awards in the UK, as well as global partnerships with Beyoncé and Justin Timberlake.
Prior to joining MasterCard, Michael spent 9 years working at Nextel and Sprint Nextel, holding a number of marketing positions that included managing new product development, national promotions, the launching of new products, and overseeing Nextel's corporate account marketing activities.
Beginning in the fall of 2001, he created the first national sports and entertainment sponsorship department. Over time the group managed programs with Song Pictures, Disney, MLB, the National Hockey League (NHL), the NFL, United States Tennis Association (USTA), and the NASCAR Nextel Cup Series.
Michael has a BS, Civil and Environmental Engineering from the Virginia Military Institute and an MBA from the College of William & Mary.