NEW YORK, USA // Alissa Pollack serves as EVP Global Music Marketing where she consults with brands and artists and provides them with a broad spectrum of music data, including a steady stream of rich listening trend reports and custom insights that will better inform their decision-making on everything from advertising content and social programs to events and artists partnerships, increasing the efficacy of advertising campaigns and fan engagement.
In addition, Pollack collaborates with Premiere Networks, the iHeartRadio Digital team and the iHeartMedia National Programming Group to coordinate and maximize programs across all iHeartMedia platforms, including Premiere Network’s more than 5,000 affiliates and internationally through iHeartRadio’s international broadcast partnerships.
As a music industry and artist relations veteran, Pollack began her career at Z100, New York’s #1 hit music station producing the nationally-syndicated show “Love Phones.”
Soon after, she joined Premiere Networks as Regional Marketing Director and quickly ascended through the ranks. Pollack eventually became the Executive Vice President of Integrated Media Marketing for Mediabase Worldwide, overseeing Mediabase’s domestic and international music ventures as well as those for Rate the Music and M-Score.
She developed new business strategies and partnerships with major record labels, broadcast groups and other research data providers. Most recently she served as the Executive Vice President of Music Partner Integrations for Premiere Networks where she oversaw Mediabase sales and special programming projects.
Pollack serves on the Board of MusiCares, Musicians on Call and the Executive Board of the Music and Entertainment Committee for City of Hope.
She also created and chairs the Taste of Hope, which has become one of the best attended music industry events.