ATLANTA, USA // Joe Belliotti is the Head of Global Music Marketing for The Coca-Cola Company. His passion is to expand and evolve the relationship Coca-Cola and music have had for over a century. His role is to create global music content, platforms, partnerships and strategies for brands across the company's portfolio.
Partnership with iHeartMedia in the U.S. to create “First Taste Fridays” an on-demand radio show highlighting new and emerging music across the iHeart and Coca-Cola channels.
Developed “Share the Sound of an AIDS Free Generation” campaign in support of (RED). The campaign ran globally and featured a never before released Queen song with Freddie Mercury, new music from Avicii/Wyclef, Aloe Blacc and One Republic.
Created the music strategy and anthem “The World Is Ours” for the Coca-Cola 2014 FIFA World Cup marketing campaign, the largest global marketing campaign in the company’s history.
Joe architected the multi-year, global strategic partnership between music service Spotify and The Coca-Cola Company.
Brought to life the Coca-Cola 2012 Olympic campaign with an anthem, featuring producer Mark Ronson and Katy B. The project followed the story of incorporating the sounds of Olympic sports into a new song, used as the core of the campaign.
Oversaw the creation and launch of a long-term worldwide music brand "Coca-Cola Music", with the "24 Hour Session” with Maroon 5 and emerging artist One Night Only.
In 2013, 2014 & 2015 Joe was named as one of Billboard Magazine’s “Power 100” list of the most powerful players in the music business.
Previous, Joe was with the NYC based music marketing agency Brand Asset Group, where he led the creation of Coca-Cola anthems for 2010 FIFA World Cup, ("Wavin' Flag" by K'NAAN) and Open Happiness, (featuring Cee-lo, Janelle Monae, Patrick Stump, Brendon Urie and Travis McKoy) as well as the pairing of artist Drake with Sprite in 2010. With Brand Asset Group, Joe worked on entertainment initiatives for several Fortune 500 brands, celebrity brands and product launches.
Joe began his career in the music industry with the music publishing arm of Maverick, (a JV between Warner Music and Madonna) where he worked to sign new talent and develop the catalog of artists and also spent time supervising music for film & TV projects for Warner Bros TV, ABC and Miramax.