CHICAGO, USA // As Global Executive Creative Director at J. Walter Thompson, Eric was a pioneer in creating the first fully-integrated creative group to work seamlessly on traditional, digital and CRM advertising. Currently he leads both US and Global creative work for Johnson & Johnson, Nestlé, Team Pfizer, Wild Turkey, KPMG, Northwell Health System, and the National Alliance on Mental Illness, among others.
Trying to classify Eric is difficult. His work is generally a blend of ideas, technology and media that can’t be neatly described by an industry buzzword. Yet his creative philosophy is pretty simple: make everything you touch better than the day before and try hard not to be a jerk doing it. His work ethic is even simpler: sleep when you’re dead and laugh as much as possible.
The groundbreaking work from his 50-person team has been the most award-winning group at JWT 3 years in a row. Their work has been recognized in television, newspapers, blogs and award shows around the world – including the first ever Gold Lion for Mobile at the Cannes Festival and the People’s Voice Webby Award. Eric also teaches advertising at The School of Visual Arts, sits on the advisory board for the IAB, served as jury chair of the Mobile Marketing Association Smartie Awards, was recently named #4 Most Creative Person in Mobile Advertising by Business Insider and is a frequent speaker, panelist and writer on advertising and innovation.
Prior to joining JWT in 2001, Eric worked at agencies including Leo Burnett, Saatchi & Saatchi and K2 Digital. He has had the privilege of building some of the world’s most respected brands, including Tylenol, Allstate Insurance, Band-Aid, Centrum Vitamins, Delta Air Lines, General Mills, Stouffer's, Listerine, Miller Lite Beer, P&G, Pfizer, Reebok, Silversea Cruises, and Zyrtec, among others.
In the morning, Eric can be found commuting to work on a folding bicycle he affectionately calls the Dorkcycle. He lives in New York City with his wife and son.