CHICAGO, USA // In 1985, Robin Simon Zvonek founded Paragraphs Design in order to fulfill a market need for “business branding”. As the first women-owned strategic communications firm in Chicago, Paragraphs is now recognized as one of the top strategic brand communications firms in the country. Zvonek’s unique methodology of defining “value propositions” has helped reposition and re-energize client organizations leading to increased visibility and viability for all key constituencies. Focused on creating distinctive and compelling solutions through the alignment of business goals and communication objectives, Paragraphs consistently drives value that is both measurable and sustainable.
Focused primarily on Fortune 500 companies (or extremely interesting entrepreneurial initiatives), Zvonek has worked in a myriad of industries but has a passion for healthcare. Industries served include biotechnology, medical devices, product manufacturing, pharma, patient care, medical technology, hospital marketing and more. Clients include Allscripts, Adolor, Baxter International, Caremark, The Health Research Network, PharMEDium, Quest Diagnostics, Sagent Pharmaceuticals, Siemens, Terumo BCT, Tolmar Pharmaceuticals and more. She has led her firm to over 1,500 professional awards from over 20 global organizations including MMM, Communication Arts, Graphic Design USA, The National Investor Relations Institute, The American Institute for Graphic Arts, The International Association of Business Communicators, American Corporate Identity, Typographic Institute of America, LACP, Packaging Education Foundation, ARC/Investor Relations Forum and more.
Zvonek graduated from Northern Illinois University with a Bachelor of Science in Journalism and Marketing and did post-graduate design study at Columbia College in Chicago. She is a member of the American Institute of Graphic Arts, The National Investor Relations Institute, The Design Foundation and the International Association of Business Communicators and the International Women’s Leadership Association. She was a finalist for Ernst & Young’s Entrepreneur of the Year, and is listed in Who's Who of Leading American Executives. Zvonek has guest lectured at Columbia College, Dominican University, the International Association of Business Communicators, Northern Illinois University Business College and has held communication training and branding seminars for several key clients. She has trained some of the best in the business and many former “team members” have gone on to create and build successful businesses as a result of their extensive “Paragraphs education”.