MUMBAI, INDIA // From painting the canvas of health to writing stories of wellbeing, Rina’s journey began as a Pharmacist and a Management grad from Mumbai University. After her stint of 10 years at Unichem, Indoco Remedies and Ipca where she was handling International Business for South East Asia & Europe, she co-founded Aakanksha Healthcare with Vineet.
With a wide experience of launching Brands across therapies in Domestic and International Markets, Chronic and Acute therapy segments, Rina explored her creative side at Aakanksha Healthcare. Her Account Planning skills along with her Copywriting skills plays a key role in Building Brand Personas & Planning New Launches for the Key Clients at Aakanksha. Her creative skills have helped the agency to excel in the Indian as well as in the International arena.
In her experience of over 18 years she has bagged over 50 International & National Awards. Her work features in most of the award shows be it the Global Awards, Clio Rx, One Show Rx, The Rx Club New York or the TOI - Big Bang Awards. Under her creative leadership Aakanksha Healthcare has been ranked as the Most Creative Agency in the healthcare sector in India consecutively for three times in a row.