SAN FRANCISCO, USA // Patricia joined AgencyRx West in May 2014, completing AgencyRx’s goal of offering a truly full-service healthcare agency on the West coast.
Patricia oversees all creative output from the San Francisco office, including art, copy, and digital, and has a heavy influence on brand strategy for the West Coast clients.
Patricia started her healthcare advertising career in New York City as a copywriter at Sudler & Hennessey, where she worked on large pharmaceutical and B2P2C brands, such as Merck, Parke Davis, Warner-Chilcott, and Unilever. After a move to San Francisco Patricia gained experience with a variety of large healthcare agencies on the west coast before teaming up with two partners to form Stratagem Healthcare Communications. For over 15 years, Stratagem was a San Francisco-based, full-service, full-channel marketing communications agency specializing in pharmaceutical, biotech, medical device, diagnostic, and consumer health industry sectors. After years of strategically and creatively guiding large brands such as Philips Oral Healthcare, Clarisonic, Boston Scientific and Medtronic as well as a number of smaller device and health tech start ups, Stratagem was acquired by Dudnyk Healthcare in 2012.
Patricia hold a BSN in Professional Nursing and a BA in English Literature, and in a former life, she was an ICU/CCU nurse at Lenox Hill Hospital in New York City. She has done graduate work in cardiovascular rhythm management, is a published poet, and is active in the San Francisco marketing community, Patricia has participated in leadership roundtables and has published numerous articles on healthcare branding.
Patricia is an avid horse lover, and also finds inspiration running the trails of Mt. Tam.