Jury

Lynda McClure

Vice President, Executive Creative Director

2e Creative

SAINT LOUIS, USA // Lynda has been fundamental in building and driving the vision of a beautiful hidden gem known as 2e Creative in the middle of America for 17 years. Since joining, she has helped 2e come of age, broaden its capabilities, win hundreds of awards and hone its expertise in delivering strong creative solutions to clients across the healthcare ecosystem. At the heart of her philosophy is the idea that only by truly listening instead of preaching, collaborating instead of demanding, and asking questions instead of assuming, can you get to the heart of a communication problem, and make a positive impact in the world.

With a designer’s heart, she champions a team of passionate storytellers, designers, code weavers and strategists to bring complex ideas to life in a simple, elegant and compelling way. She finds immense joy in collaborating with companies and brands that are shaping the world with breakthrough products in biotechnology, genetics research, ophthalmology innovations, orthobiologics and cutting-edge therapeutics. 

Lynda’s client experience includes; Siemens Healthcare, Alcon Labs, Novartis, Cochlear, Amerinet, Alkermes, and Abbott Labs. She has been the recipient of numerous industry awards including the MM+M Small Healthcare Agency of the Year, Modern Healthcare Marketing Impact Agency of the Year, Telly, Hermes Creative Awards, Healthcare Advertising Awards, HOW Design Magazine, Print Magazine, and AIGA.  

When not on the frontline of the beautiful chaos that is the creative process, Lynda can be found in the woods hiking, collecting moss and searching for rocks with her husband and two fantastic kids.