Jury

Tristen George

VP, Director of Experience Design

AbelsonTaylor

CHICAGO, USA // "I believe working within a regulated space poses new and exciting creative challenges that are unique to the healthcare industry. These complex puzzles offer the opportunity to be creative in unconventional ways, often leading to breakthrough ideas that would never occur in a less regulated setting. By merging the art of design with the science of technology we can tell complex stories in engaging, emotional, and simple ways. "

As VP, Director of Experience Design at AbelsonTaylor, Tristen leads the creation of impactful digital experiences within the constraints of the highly regulated pharmaceutical environment. 

Always seeking to explore the boundaries of regulatory restrictions, Tristen strives to craft immersive brand narratives by applying the core tenants of advertising–strategy, storytelling, and visualization–to emerging technologies and user trends. By doing so, she leads the creation of best-in-class brand experiences for advertising’s digital age.

Prior to joining AbelsonTaylor Tristen worked as a Senior Creative Lead at Digitas on the Allstate, Whirlpool, Kitchen Aid, Jenn Air, Nokia, and Blue Cross Blue Shield accounts. Her creative work over the years have received honors through the Davy Awards, SXSW, W3, PhAME, The Global Awards, RX Club Awards, the Manny’s, PM360, and Creativity International.