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MUNICH, GERMANY // Since joining Grey Singapore in 2013 Till Hohmann helped turn this regionally important outpost into a key global hub for the GSK business. From Singapore he leads the creative development and integrated roll out of global campaigns for the billion-dollar-brand Panadol. Together with his multinational team he also runs the Scott’s and Horlicks business for Southeast Asia, as well as looking after other consumer healthcare brands of the GSK portfolio handled by Grey globally.

Only one year after the launch of the GSK consumer healthcare hub, Grey Singapore was named Global Healthcare Agency of 2014 and has won an astounding 48 merits and medals at various festivals. A remarkable success story.

That said, Till Hohmann is not a healthcare creative by default. Prior to joining Grey he was the creative leader at country and regional level for other WPP networks in Germany and, based out of Dubai, the Middle East. In these roles he was responsible for a wide portfolio of clients and brands as well as all integrated disciplines. He upgraded operations, launched new services, merged digital with traditional units and moved agencies to re-ignite their creative souls. In fact: Till has won major creative and effectiveness awards with every agency he worked at so far and for almost every brand he was responsible for in his 20-year career, which began with earning his ranks over 10 years at famous creative independent agencies in Germany.

Till is blessed to have an entrepreneurial wife and two energetic young children who keep him on his toes and who all share his passion for travelling off the beaten path.