NEW YORK, USA // Current Head of Marketing Excellence and Global Marketing Services Operations, responsible for leading our Global MX team with the goal of reimagining and driving the J&J world-wide Marketing Capability agenda, including the re-invention of the Marketing course curriculum and how training is delivered across all parts of the marketing organization globally, regionally, and locally. As GMS Operations Head, develops and leads the operational strategy for the Global Marketing Services (1GMS) organization comprised of 6 critical organizations – Global Strategic Insights, Professional Marketing, Digital Marketing, Marketing Excellence, Global Analytics and Integrated Marketing Communication.
As Vice President, Global Marketing Excellence, for The Hershey Company Sison was responsible for leading the Global Marketing Excellence team in developing “knowledge-driven”, best in class global marketing and brand management capabilities which resulted in The Hershey Company being named Ad Age A-list Marketer in 2013 and receiving Top Tier/World Class status in the Marketing 2020 benchmarking study in 2014. Prior to joining Hershey, Sison led Global Brand Management for Research in Motion (RIM/Blackberry brand), where he was responsible for global branding, global business planning integration and product/services portfolio management.
He started his career at Procter & Gamble in his native Philippines, where he led some of P&G’s top global brands, including Mr. Clean, Tide and Perla Detergents. He subsequently spent 14 years with The Coca-Cola Company in various marketing and innovation leadership roles in both Manila and the US. As Global Brand lead for the Sprite Brand, Denis led the development of numerous multi-awarded advertising campaigns such as “Freedom From Thirst” “Brutal Honest Truths” and “Thirst Never Wins”. Denis also led the Global expansion of Sprite Zero, turning around a declining business and driving the Sprite Global business to 5 consecutive years of growth. Denis also served as CEO and President for Filia Foods in the Philippines