SYDNEY, AUSTRALIA // Sinead Roarty is a senior creative at J. Walter Thompson, Sydney. As a teenager she spent her holidays at Marxist summer school, while her friends were letting loose at all-night raves (okay, perhaps she slipped a few in). That goes some way to explaining why she’s fixated on working with brands that believe in doing social good – and finding compelling reasons to convince those brands that don’t why they should.
Her work has won a slew of awards, including 10 Cannes Lions, D&AD, Clio, One Show, New York Festivals, Spikes Asia and London International Awards. Recent highlights include picking up an Adfest Grand Prix for Humanity for her work on the Cancer Council’s I Touch Myself Project; and dancing with 75 kids in a remote Javanese village for a deworming music video for Johnson & Johnson.
When not writing about herself in the third person, Sinead writes bedtime stories, essays, op-eds and the odd art review while doing a PhD in Creative Arts (her thesis topic: #ultrasound to #funeral: how social media is shaping our lives). Her fiction has been published internationally and she was shortlisted for the Commonwealth Short Story Prize in 2013. She is currently writing her first novel and co-editing a book on suicide prevention for Oxford: Interdisciplinary Press due to be published in 2017.