MUNICH, GERMANY // The roots of Mike’s career go back to his school days. Blessed with disastrous marks in natural sciences he discovered his outstanding talent for music and arts. Mike decided against a career as a Rockstar in favour of arts and went on to study graphics, film and photography at the Blackpool College of Arts and Technology in the north of England.
After an excellent graduation, Mike started his career as a young creative at Avon Cosmetics in London. After six years he moved with the company to their base in Munich. He later left Avon to join the Serviceplan Group after a short interlude at Young & Rubicam in Vienna. At Serviceplan he witnessed the incredible growth of the group from 150 to currently over 2800 employees. During this time he used his experience in the healthcare sector to help build up the specialist company Serviceplan Health & Life. He has been Managing Director and Creative Partner for over 15 years.
Mike has a wide range of experience in healthcare communication – especially in the area of television commercials for top „over the counter“ – brands. Over the years he has won many awards in local and global festivals e.g. Cannes, D&AD; Epica, Eurobest, Cristal Festival, The German Designers Club, The German advertising association -Effie and the leading German Healthcare Award Comprix.
Mike has also been active as a Jury Member for Clio Healthcare and for many years for Comprix in Germany, where in 2014 he was Jury Chairman in the category „over the counter“. In 2015 he was a member of the first Lions Health in Cannes in the Health and Wellness Jury and in February of this year Jury Chairman Healthcare at the Eurobest in Antwerp.
He is also an active member of the German Designers Club.