NEW YORK, USA // Peter is Weber Shandwick’s first-ever Executive Creative Director for the global health practice, responsible for elevating creativity practice-wide and helping to articulate and amplify client storytelling. He drives creative strategy and execution for top-tier health brands including Novartis, Eli Lilly and GSK, and brings those clients diverse therapeutic category experience across Rx and OTC brands.
He’s had the pleasure of working on many award-winning healthcare campaigns, with awards from CLIO Healthcare, SABRES, Stevies, Big Apple and more. He has also been involved in CLIO Healthcare, and was the Jury Chair of the Public Relations jury in 2014 and most recently sat on the CLIO Healthcare Executive Jury in 2015.
Peter’s focus is on the art providing real value through communications, a skill he’s honed in a variety of positions throughout his career, including journalism, public relations and corporate communications. He has also been a volunteer for more than a decade and currently works with the Canadian Foundation for AIDS Research in support of its LGBT youth education efforts. Previously, he has volunteered for The Trevor Project (New York), GMHC (New York), Kids Help Phone (Toronto), AIDS Committee Toronto and The Grace Hospital (Ottawa).
Peter has had the opportunity to live and work around the world, including New York where is based, and considerable time in London, Frankfurt, Montréal and Toronto. Fluent in French, he takes his Canadian pride with him wherever he goes, including his passion for Canadian writers and artists, his dedication to hockey. He is also an avid Harley-Davidson rider, tattoo enthusiast and vinyl collector.