LOS ANGELES, USA // LeeAnne Stables is responsible for all corporate partnerships and brand integration in Paramount films. Since joining Paramount in 2005, Stables has worked on over 100 films and negotiated many of the film industry’s most high profile brand placements and marketing tie-ins. She is a respected force in movie promotion circles for her ability to creatively balance the needs of partnering corporate brands with studio campaigns, top directors and producers.
Notable global alliances Stables’ has led for the studio include General Motors’ association with the blockbuster “TRANSFORMERS” movie franchise over four films; the original Audi R8 integration with “IRON MAN”; and BMW movie tie-ins in “MISSION IMPOSSIBLE: GHOST PROTOCOL” and the new “MISSION IMPOSSIBLE: ROGUE NATION”. She has crafted several award-winning promotional pacts including the national Dodge Durango campaign with “ANCHORMAN 2: THE LEGEND CONTINUES” featuring Ron Burgundy, Fiat “ZOOLANDER 2”, the multi-partner campaign for the J.J. Abrams’ reboot of “STAR TREK”, and the industry lauded American Airlines involvement in the Oscar nominated “UP IN THE AIR”. During her eleven years at the studio Stables has forged Paramount partnerships with global corporate giants Coca-Cola, McDonalds, Pepsi, Nokia, Oreos, Burger King, and 7Eleven among many top brands across all categories.
Additionally, Ms. Stables oversees all consumer products licensing of the studios’ movie releases and the ongoing merchandising of Paramount’s legendary classic film properties.