---

NEW YORK, USA // An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. Her work on Michelob Ultra’s McEnroe vs McEnroe, a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past, received a 2023 Emmy Sports Award in the Best Digital Innovation category, and in 2022 was awarded the only Cannes Gold Lion in Innovation. It also won three Grands in the 2022 Clio Sports Awards.

In 2022 she was also recognized on Adweek’s Creative 100 list, and in 2021 was the most awarded ECD in NA at The One Show. Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mikes Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex which forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the Super Bowl for the first time.

Her work has been recognized at the The One Show, the Cannes Lions Festival, The D&AD, Effies, Clio, and the ADC. She has also served on a number of Juries internationally.

In December 2023, Samira joined Ogilvy NY as their Chief Creative Officer.