Jury

Taylor Smith

Senior Director, Xbox Global Marketing Communications

Xbox

SEATTLE, USA // Taylor’s mission is to inspire gamers around the world.  He currently leads the Xbox global marketing communications team.  His team is based in Seattle, and work spans across the Xbox One console line-up, Xbox Live service, and line-up of games.  Leading up to this role, Taylor spent a decade leading Xbox Games Studios marketing communications, focused on developing iconic franchises such as Halo, Gears of War, Forza Motorsport, Tomb Raider, Minecraft and others.  Before Xbox, Taylor led global ad campaigns for Microsoft.  And before moving up to Seattle, Taylor was an account manager at Foote, Cone & Belding in San Francisco working with Fox Sports, Sega, and Coors Brewing Co.
 
Taylor’s work has helped drive billions in sales, received over 40 Cannes Gold Lions and 3 Grand Prix, and earned last year’s Key Arts Game Publisher of the year.  Even more importantly, the work has earned a place in the hearts, minds, and living room walls of gamers around the world.
 
Taylor graduated from the University of California, San Diego.  He lives in Kirkland, Washington with his wife, three kids, and dog Sparky.