Scott Hargrove is the Global Chief Marketing Officer for the World Surf League (WSL), which is the worldwide sanctioning organization for men’s and women’s professional surfing. In this role, Hargrove is charged with driving global fan growth and building the WSL brand. He oversees strategic planning, brand strategy, creative development, media, social, and communications. Since joining in early 2015, Hargrove has helped build one of the fastest growing and most digitally engaged fan audiences in all of sport by finding fresh and innovative ways to introduce competitive surfing to new fans and maintaining a focused commitment to digital fan acquisition. Hargrove and his team launched the free highly rated WSL app which connects users to WSL schedules, rankings, video highlights, personalized alerts and live broadcasts of the world’s best surfing. Hargrove oversaw the development of the WSL’s inaugural brand campaign, “You Can’t Script This,” and introduced the WSL’s first line of branded merchandise featuring a wide array of apparel for men, women and children. He also led the successful launch of WSL PURE, the organization’s social responsibility platform focused on improving the health of the world’s oceans, and which was formed in partnership with Columbia University. Prior to joining the WSL, Hargrove spent 15 years at The Coca-Cola Company in a range of leadership roles across brand marketing, integrated communications and strategy. During his tenure, he developed and launched more than a dozen integrated marketing campaigns for Coca-Cola including Diet Coke’s “Stay Extraordinary;” Powerade’s “Power Through;” and vitaminwater’s “Hydrate the Hustle.” He has additional consumer packaged goods and marketing experience through his work at Pepsi-Cola NA and Octagon Sports Marketing. Hargrove received his undergraduate degree and MBA from Duke University and was a starting midfielder on the NCAA Final Four men’s soccer team. Based in the World Surf League’s Santa Monica office, he lives in Palos Verdes with his wife and three children.