Jonah Disend founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it.
With 20 years of experience helping transform and innovate for iconic brands such as Kate Spade, Google, A+E Networks and PepsiCo, Jonah is a trusted advisor to leaders across industries.
A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change.
Under his leadership, Redscout expanded beyond the walls of his Manhattan apartment into a prosperous business with offices in New York, San Francisco, London, a diverse global practice and a sale to MDC Partners.
Jonah serves on the boards of God’s Love We Deliver and the Ad Council and is focused on bringing the discipline of innovation to organizations with ambitions to better the world. He also mentors young designers as part of the world-renowned CFDA Incubator Program.
A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New York Times, The Wall Street Journal and Fast Company. He was also featured in The New Yorker’s “Talk of the Town” column on the occasion of Redscout’s Thirteenth Birthday.