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Trey Laird

Chief Executive & Creative Officer

Laird+Partners, New York

Trey Laird is the Chief Executive & Creative Officer of Laird+Partners, one of the world’s leading creative agencies specializing in fashion, beauty, and related luxury lifestyle categories. Before founding Laird+Partners, Trey served as Executive Vice President and Corporate Creative Director of Donna Karan International from 1993 through 2002. He established an in-house creative agency to handle all marketing, advertising, media, packaging, store design, visual display and branding for Donna Karan and its worldwide licensees. His work has won numerous advertising and graphic design awards, including five Clio Image awards, a nomination for the VH1 Fashion Award for Best Advertising, and three FiFi awards for Best Fragrance Advertising. At L+P, Trey works with many of the world’s most prominent designers and global brands including American Eagle Outfitters, Tommy Hilfiger, Tom Ford, Swarovski, Jimmy Choo, Karl Lagerfeld and Calvin Klein. L+P is also the creative agency for The Council of Fashion Designers of America, where Trey serves as a mentor to emerging designers each year. Trey’s extensive experience in fashion and retail businesses provides him with a unique approach toward helping clients to seize marketing opportunities in which design, merchandising and innovation are prominent.