Jury

Andrea O'Donnell

President of Fashion Lifestyle

Deckers Brands, Goleta

Andrea O’Donnell joined Deckers Brands in 2016 and serves as the President of Fashion Lifestyle Brands. In her role as President Andrea sets the fashion lifestyle group’s global strategy. In this position, Andrea is responsible for the premium positioned UGG® brand as well its value positioned sister brand, Koolaburra by UGG®. Andrea has extensive global retail and brand building experience. She has worked internationally for several years and has a deep knowledge of the Chinese consumer and Asian markets. She has held leadership positions with prominent international retailers including DFS Group Limited, Lane Crawford, John Lewis and Debenhams. Before joining Deckers, Andrea served as the President of Global Merchandising at DFS Group Limited, a 5-billion dollar business owned by LVMH retailer. In the U.K., she served as Board Director at John Lewis and was responsible for its Omni-channel transformation and the growth of its online business to 1.5-billion dollars. Andrea has a Bachelor’s Degree in Economics and an Executive MBA from the London Business School. Andrea resides in Santa Barbara with her husband Marty and two daughters Maggie and Molly.