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Jules Ferree

Head of Brand Partnerships

SB Projects

NEW YORK, USA // Jules Ferree is Head of Brand Partnerships at SB Projects, a company at the intersection of music, film, television, technology, culture and social good.

Since 2015, Ferree has been responsible for developing and securing brand alignments across the SB Projects roster of artists and business ventures. Some of her work at SBP includes Justin Bieber's partnership with Calvin Klein for his 2016 Purpose World Tour, Ariana Grande's television commercial with T-Mobile, and Tori Kelly's starring role in the "Joy of Pepsi" campaign.

Previously, Ferree was Vice President of Brand Partnerships for Island Records and Def Jam Recordings within Universal Music Group, where she handled brand campaigns for the label’s roster of artists including Justin Bieber, Iggy Azalea, Kiesza, as well as Def Jam's 30th Anniversary Concert.

Ferree joined Island Def Jam Music Group in 2009 as Director of Digital Marketing and served as the social architect and strategist behind the label's pop artists, which included award-winning digital campaigns for Justin Bieber, Jennifer Lopez and Rihanna.

Ferree received her undergraduate degree in Finance and Entrepreneurship from Miami University. She currently resides with her husband in Brooklyn, NY.