NEW YORK, USA // As Chief Creative Officer of the Americas, Toygar focuses on strengthening Havas Worldwide’s creative capabilities and building a community among creative teams throughout North and South America.
Toygar was born in Turkey and grew up in Germany, where he began his career. In 1997 he began gaining international experience in New York, São Paulo, Boston and Düsseldorf. Before returning to New York as Executive Creative Director at BBDO, he was the Chief Creative Officer of BBDO Germany, where he brought the agency back into the creative rankings. In 2007, Toygar helped BBDO Germany become the country’s most awarded network at Cannes.
Over the years, Toygar has led local and global brands like Mercedes, Gillette, Visa, Braun, Dos Equis, the American Red Cross and many more. He has developed a passion to push the boundaries, in the process leading over a dozen of them to win international awards at the One Show, D&AD, Clios and Cannes Lions in ten different categories.