Will McGinness

Partner, Executive Creative Director

Venables Bell & Partners

SAN FRANCISCO, USA // Will joined VB&P in 2010 as Paul Venables’ partner, and in 2015 stepped up his role in leading the creative department as Partner/ECD. Will’s played an integral part in the agency’s successes and strong momentum, helping to win significant new business and overseeing award-winning work for clients such as REI, Google, Audi, Intel, Reebok and Samsung, as well as a recent Breakthrough Agency of the Year nod from Adweek.

Will came to VB&P after seven years at Goodby, Silverstein & Partners, where he was Creative Director, Associate Partner, working across all media as an interdisciplinary creative. Will was a force in the agency’s rapid reinvention from a traditional model to a more integrated one. During that time, Goodby, Silverstein & Partners earned the title of Interactive Agency of the Year at the Cannes Festival for its work for clients like Sprint, Doritos and Nintendo.

In 2008 Will served as Chairman of the Interactive One Show and was named one of the top 50 in Creativity magazine. In 2010 he served as Executive Chairman of the CLIO Interactive Jury and in 2011 was the Interactive Chair for the Art Directors Club awards. Will has won awards at every major award show, including the highly coveted Titanium Grand Prix at Cannes for his work on REI’s #OptOutside. His wife remains unimpressed.