NEW YORK, USA // As Executive Vice President, Global Chief Marketing Officer, Toys“R”Us, Inc., Ms. Hassan serves as a member of the company’s Global Leadership Team and is responsible for developing a global marketing strategy and a best-in-class team to help support growth objectives.
Ms. Hassan leads initiatives designed to generate increased traffic in stores and online; re-establish the Toys“R”Us and Babies“R”Us brands as relevant, fresh and contemporary; and build stronger, collaborative marketing plans with vendors and licensing partners within the toy and baby product industries.
Prior to joining the company in 2017, Ms. Hassan served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. During her thirteen years with the company, Ms. Hassan held a number of strategic marketing leadership roles for Quaker and Gatorade in the U.S., and was CMO for the company’s Middle East/Africa food and beverage business.
Before that she held several marketing roles at The Kellogg Company overseeing well-known brands including Keebler and Eggo.
Carla has an MBA from the Thunderbird Graduate School of International Management and a bachelor’s degree in International Affairs, Business, Economics and Political Science from the University of Colorado. In 2016, she was named one of Ad Age’s Women to Watch.