NEW YORK, USA // Gary spent most of his career with one foot in the consumer health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel & leisure.
He grew up in direct marketing agencies O&M Direct and MRM Worldwide, then moved to leadership roles at general agencies FCB and TBWA\Chiat\Day.
As the first CCO of digital agency Rosetta, he helped it to be named AdAge’s #1 Agency to Watch in 2011 before its sale to Publicis Group.
At Arnold Worldwide, he built his third consumer health and wellness business unit, the fastest growing one in the company, and created a DTC campaign that was #26 on AdWeek’s 50 Most Shared Advertising Stories of 2016 (the only healthcare campaign on the list). Now at GHG, he is applying those diverse experiences in the hopes of disrupting the industry.
Gary’s work has been honored with everything from Cannes to Clios, Kellys, ADDYs, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, Globals, and more.
In his spare time, he runs the Caples International Awards Show, has taught at the 4As and Miami Ad School, and served on numerous award show juries including Cannes, Effies, the MM&M Executive Jury and the Globals Executive Jury.