Jury

Alfonso López

Digital Manager Spain & Patient Digital Manager EU+

LEO Pharma A/S

CATALONIA, SPAIN // Leading the Digital Transformation in Pharma in Spain and driving LEO Pharma to one of the most actives Pharma in Social Media and Multichannel activities.

Working during these years across HCP and Patient Engagement channels, LEO become a reference with an impressive progress developing awareness campaigns like “#DiscoverThePsoriasis” or the innovative streaming platform LEOTV.es.

He believes that creativity as well as innovation is a must on digital Pharma, and his work has been recognized with various Aspid Awards.