LONDON, UK // Zuleika is the Executive Director, Creative and Innovation at Havas Life Medicom; a unified communications agency who lead the way in creating transformative campaigns in the world of healthcare.
She believes that thinking courageously will unleash the talent to create exceptional campaigns and build brands that have the power to improve people’s lives.
A champion of innovation, in 2006 Zuleika established creative agency Medibrand, now fully integrated into Havas Life Medicom and the Havas Health agency network.
She continues to harness ideas, powerful connections and retain her entrepreneurial spirit. In her previous client side role as Design Manager for Eurostar Group she was involved in an ambitious product re-launch working with Philippe Starck.
Building creative teams from the bottom up in these two very different environments, has given her some unique experiences. An enviable list of agencies and clients includes – Conran, Mothercare, Habitat, Hutchison3G, Sanofi, Teva, Smith&Nephew, Novartis, Merck Consumer Health and GSK – where she has led ground-breaking consumer and professional campaigns.
In her spare time, she is visiting lecturer to the University for the Creative Arts; Advertising and Fashion Marketing faculties.
Currently responsible for Havas Life Medicom reputation in creativity and innovation, she has contributed significantly to agency growth and winning awards.
In June of 2016, she judged the Cannes Lions Health & Wellness Competition in France and will be speaking at the festival this summer.