Mass: A brand whose products have price points attainable to mid-markets.
Prestige: A brand whose products are considered luxury goods associated with high price and high quality.
Fashion: Clothing, Footwear, Jewelry, Handbags, Retail Stores (OmniChannel, Brick & Mortar, E-commerce, Direct Seller)
Beauty: Cosmetics, Skincare, Haircare, Fragrances
Student: Students can enter into the following medium types.