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Fan Engagement

Entries in this medium are for creative executions that communicate and engage with a music fan, entire fan base, or community with the goal of creating a deeper connection, increasing sales or streaming, or driving fan loyalty.

See previous award winners in this medium here

Medium Type

  • Music Marketing

 

Categories

  • Design - Entries in this category are for the visual craft that conveys brand and product messages to the fan or consumer in an effort to inspire, compel and create brand recognition.
  • Digital - Entries in this category are for any digital media that is used to provide an experience and/or gives the fan the ability to interact through technology.
  • Experiential - Entries in this category connect a brand and its target audience through an experience.
  • Film - Entries in this category include all types of video advertising. This includes, but is not limited to commercials or promotional videos.
  • Partnerships - Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals and/or organizations.
  • Social Good - Entries in this category focus on creating awareness for a cause.
  • Social Media - ​Entries in this category utilize social platforms to deliver content and/or messaging to fans that can be shared with their social network.
  • Other - Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Feb 6th - Apr 28th: $420

Apr 29th - June 30th: $495

July 1st - Sept 22nd: $550

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Supporting Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Supporting Video (10)
  • Supporting Audio (1)
  • PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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