Creative Effectiveness, Creative Use of Data, & Integrated
Laura Potucek
Chief Creative Officer
MRM for Health
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Laura Potucek

PLAINSBORO, USA // Laura leads MRM for Health as Chief Creative Officer. She has over 20 years of experience in healthcare advertising, and her work has been recognized by Cannes Lions, Clios, and LIA. Growing up in a family of scientists, her mother a microbiologist and her father a chemist, she was inherently drawn to a career in science and health. Her passion is translating science and data into inspiring creative ideas fueled by technology.

She has led both HCP and DTC brands across a range of categories, from diabetes to rare disease, in both the US and global markets. Her focus is bringing together strategy, technology, and creativity, to build relationships and experiences that improve outcomes in all aspects of health.

In addition to being a champion for compelling creative work, Laura also strives to be a mentor and an ally, and to support the next generation of women in creative leadership. As Laura continues in her career, she hopes to inspire her 6-year-old daughter in her most recent pursuit to become a scientist.

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