“Stay” Remains The Most Popular Song of the Month, And Pepsi Couldn’t Be Happier

A few weeks after going certified platinum in the U.S., the collaboration between EDM producer/performer Zedd and singer Alessia Cara shows no signs of slowing down or going away any time soon. Even more incredible is that the song was co-written by a 23-year-old former Media & Communications student from Melbourne, Australia named Sarah Aarons.

Aarons’ story is almost as incredible as “Stay’s” meteoric rise – diagnosed with autoimmune disease, the young woman explained in an interview with The Industry Observer that her health forecast inspired her to “do something incredible” with her life rather than settle for a normal job.

She goes on to tell the publication: “It’s a disease that effects your whole entire life and it’s going to get worse. I was kind of like, ‘Screw that!’ If this thing I can’t change is going be so huge in my life and I literally can’t do anything about it. All I have to control is what I do with my life – that’s all I have control over. So, I’m just going to run at it as hard as I can, and see what happens.”

You can see why this is quickly becoming a Summer 2017-defining song…

1) Pepsi “Refreshing”

Agency: TBWA/BBDO

Track: “Stay” by Zedd and Alessia Cara

What more can we say? This one is a juggernaut and people are rushing to Shazam to get their ears on it—it’s racked up another 20,000+ hits this week.

 

2) Sprint & TIDAL “Unlimited Music Experience

Agency: DigitasLBi

Track: “Magnolia” by Playboi Carti

People are coming for Beyonce, but staying for the Playboi Carti track…and then rushing to Shazam to hear more. But to put things in perspective, at #2 the song is still a good 10,000 Shazam hits behind Zedd and Alessia, who are running the table right now.

TIDAL X Sprint: The Unlimited Music Experience

3) Coca-Cola “Share a Coke At The Beach”

Agency: Wieden + Kennedy

Track: “Classic” by The Knocks (feat. Powers)

Coke and Wieden + Kennedy have seemingly crafted the perfect ode to summer, and people are gravitating towards it.

Share a Coke: Break the Ice | Coca-Cola

4) Apple iPhone 7 Plus “Barbers”

Agency: Apple

Track: “Fantastic Man” by William Onyeabor

Once this song gets its hooks in you, it doesn’t appear to want to let go.

iPhone 7 Plus — Barbers — Apple

5) Walmart “Pickup Discount”

Agency: The Martin Agency

Track: “All I Do Is Win” by DJ Khaled (feat. T-Pain, Ludacris, Snoop Dogg, and Rick Ross)

Walmart has been having a good run of it lately, opting for infectious beats and upbeat tracks to underscore their generally pretty middle-of-the-road messaging (“hey, Walmart is an easy place to shop and get everything”). But it’s working.  

Pickup Discount at Walmart | All I Do Is Win

6) Subaru “Making Memories”

Agency: Carmichael Lynch

Track: “Time Will Tell” by Gregory Alan Isakov

Who doesn’t want to know more about a track designed, it seems, specifically to make Dad’s cry?

2017 Subaru Forester | Subaru Commercial | Making Memories

7) Old Navy “Spice Up Your Summer”

Agency: Chandelier

Track: “Awoo” by Sofi Tukker (feat. Betta Lemme)

When your song’s chorus is essentially an exclamation of pure joy and excitement and your brand is pushing brightly-colored summer clothing options, you just have to get together, right?

Spice Up Your Summer - Old Navy TV Commercial, Song by Sofi Tukker

8) Bleu de Chanel “The Film”

Agency: RSA Films (production company)

Track: “All Along The Watchtower” by Jimi Hendrix

A retro track makes a bold appearance on the list. French actor Gaspard Ulliel (Hannibal Rising) stars in these stylish spots underscored by choice classic rock cuts from the likes of Hendrix and the Rolling Stones--what do you expect when the director is Martin Scorsese?

BLEU DE CHANEL: The Film ft. Gaspard Ulliel

9) Walmart “Encienda la Cocina”

Agency: The Martin Agency

Track: “La Gozadera” by Gente De Zona (feat. Marc Anthony)

A party track scores again for Walmart, and is earning Gente De Zona a lot of new ears.

Enciende la Cocina

10) Oreo Thins “Hypnotize”

Agency: The Martin Agency

Track: “Hypnotize” by The Notorious B.I.G.

There is no mistaking that beat anywhere. The 90s classic has been brought back (did it ever leave, though?) to make a strong case for Oreo’s lighter calorie alternative. It may not have you craving a chocolate wafer, but it will get your head bobbing.

Oreo Commercial 2017 Thins Hypnotize