Superstar copywriters are few and far between in the advertising industry and Neil French is at the top of a very short list.
He is widely credited with bringing the creative revolution to Asia when he was associated with The Ball Partnership in Singapore.
His work for Chivas Regal, Kaminomoto, and in particular the 'XO Beer' campaign for The Straits Times, is used as case studies in advertising schools around the world.
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