Foot Locker Celebrates Father’s Day With the 2017 NBA Draft Class In Unexpectedly Hilarious Spot

Right off the bat, you need to understand two things before you appreciate the perfect comedic timing of this Foot Locker Father’s Day ad. One is that Lonzo Ball is considered one of the top prospects in the 2017 NBA Draft, and the other is that Lonzo’s dad, LaVar, has already declared his son the best player in the world, claimed Lonzo could beat NBA legend Michael Jordan one-on-one, annoyed LeBron James, and has zero compunction about telling NBA GMs what to do with their picks.

He’s a character, as they say.

So kudos to Lonzo for seeing the humor in his dad’s outspokenness, even as pundits claim the elder Ball’s antics have teams getting cold feet as the draft approaches, and to Foot Locker for seizing on the moment to deliver a pitch-perfect ad that is both hilariously deadpan and also kind of sweetly endearing. 

Foot Locker x “Father’s Day” feat. Lonzo Ball, De’Aaron Fox, Jayson Tatum and Jonathan Isaac