Every year at the Clio Awards we celebrate the best in creativity, and often the most anticipated moments come when we reveal our Grand Clio winners onstage. But those few Grand recipients represent only a small fraction of the creative excellence we review and award every year.
Ahead of this year’s Clio Awards ceremony, we’re giving our outstanding Silver and Bronze statue winners their moment in the spotlight. Here you’ll find the five most awarded Silver and Bronze-winning campaigns, which cover everything from pressing social good movements to humorous campaigns that have become a part of culture. Check them out for a taste of this year’s most imaginative, innovative and inspiring work.
Title: Unfairy Tales
Entrant Company: 180LA
2 Silver in Audio and Branded Entertainment
2 Bronze in Public Relations and Integrated Campaign
“Some stories were never meant for children,” reads the tagline at the end of UNICEF and 180LA’s animated videos. Indeed, that’s how the viewer is left feeling upon learning of the horrors inflicted on these child refugees.
Title: Search racism. Find truth.
Entrant Company: FCB Zürich
Brand: Flüchtlinge Willkommen (Refugees Welcome)
3 Silver in Digital/Mobile and Public Relations
1 Bronze in Public Relations
The burdens placed upon refugees don’t end with their physical journeys. In Germany, refugees have faced racism and injustice, prompting Refugees Welcome and FCB Zürich to create this clever “campaign against hate and prejudice.”
Title: Adios Amigo
Entrant Company: Havas Worldwide New York
Brand: Dos Equis
3 Silver in Audio, Print and Integrated Campaign
1 Bronze in Audio Technique
Dos Equis’ Most Interesting Man in the World has become part of our advertising zeitgeist over the last decade, so when actor Jonathan Goldman retired from his Most Interesting role, the beer brand and Havas New York had to give him a proper send-off.
Title: Pinball / Skate Park
Entrant Company: La Comunidad, Buenos Aires
Brand: Tic Tac
1 Silver in Print Technique
3 Bronze in Print, Print Technique, and OOH
Have you ever just let a Tic Tac sit in your mouth and melt? We didn’t think so. And what better way to illustrate the playful nature of the candy than turning a mouth into a pinball machine or a skate park? The campaign’s third poster, Roller Coaster, was also recognized with three Clio statues.
Title: The First Ever Pinterest Yard Sale / Bike / Chair
Entrant Company: Deutsch
1 Silver in Social Media
3 Bronzes in Film and Digital/Mobile
Why sell that rusty old chair for just $2 when you could give it a simple coat of spray paint and sell it for $30 instead? That’s the question Deutsch and Krylon pose in this campaign that breathes new life in “worthless” old items.
Grand Clio winners will be announced onstage at the 2016 Clio Awards on September 28th. Find all the Clio 2016 Gold, Silver and Bronze winners here.