Nostalgic Jams Take Over Shazam Charts

The most Shazam’d songs of the week: July 10 - July 16

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

As brands embrace story-focused spots, agencies are tapping into nostalgic, more heartfelt tunes to complement them. And Shazamers are loving it.

1) Pepsi “Refreshing”

Agency: TBWA/BBDO

Track: “Stay” by Zedd & Alessia Cara

Not only is this Shazam chart juggernaut staying put at the number one spot, it’s also being performed live at festivals and concerts all summer, including the Good Morning America live summer concert series on July 21. We don’t expect this song to budge from the charts anytime soon, with nearly 30,000 Shazam hits last week alone.

 

 

2) VitaminWater “Drink Outside The Lines”

Agency: Ogilvy

Track: “Feel It Still” by Portugal. The Man

Standing strong in the number two slot, Portugal. The Man’s “Feel It Still” continues to see success, but will it surpass Shazam veteran, “Stay”? We’ll have to wait and see.

vitaminwater | #drinkoutsidethelines | aaron paul tv commercial :45

 

3) Cricket Wireless “Get More Save More”

Agency: TPN

Track: “This Girl” by Kungs vs. Cookin’ On 3 Burners

Embracing a party focus, “Get More Save More” highlights the chorus of popular song, “This Girl.”

Get more. Save more.

 

4) University of Phoenix “We Can Do IT”

Agency: 180 LA

Track: “Dreams” by Andrew Feltenstein & John Nau (Originally performed by The Cranberries)

Focusing on the story and the journey, University of Phoenix’s “We Can Do IT” features a heartfelt rendition of “Dreams” that has people Shazaming for the full song.

We Can Do IT (:60) - University of Phoenix

 

5) Apple iPhone 7 “The Archives”

Agency: TBWA Chiat Day

Track: “Unchained Melody” by Lykke Li

Lykke Li’s “Unchained Melody” adds that perfect twinge of nostalgia to this artful spot from Apple embracing memories and storytelling.

iPhone 7 — The Archives — Apple

 

6) Coca-Cola “Guess My Name”

Agency: Fitzco//McCann

Track: “Vacay” by Sunny & Gabe

Coca-Cola continues to heat up the Shazam charts with Sunny & Gabe’s summer single, “Vacay.”

Share a Coke: Guess My Name | Coca-Cola Summer :30

 

7) Walmart “Wow The Crowd”

Agency: Mono

Track: “My House” by Flo Rida

Back on the charts after two weeks, Walmart’s “Wow The Crowd” continues to rack up Shazams with the older hit, “My House.”

Wow the Crowd | Walmart Grocery

 

8) Walmart “Back-To-School Superpowers”

Agency: The Martin Agency

Track: “Hold On I’m Coming” by Sam & Dave

Lively and upbeat, Sam & Dave’s “Hold On I’m Coming” complements this fun, Batman-focused spot. It’s no wonder people are Shazaming for more.

Pick up Your Kids' Superpowers | Back-to-School Essentials at Walmart

 

9) State Farm “Backstory: Truck”

Agency: DDB

Track: “Break My Bones” by John Taylor

To tell the story of hard work and saving up for the perfect truck, DDB tapped John Taylor’s heartfelt song, “Break My Bones,” and it’s working wonders among Shazamers.

Backstory - Truck (:60) | State Farm® Commercial

 

10) 1800 Tequila “Hands”

Agency: Crispin Porter & Bogusky L.A.

Track: “Tap Dance” by Octave Minds (feat. Chance The Rapper & The Social Experiment)

The perfect mix of classic and modern, “Tap Dance” marries refined and gritty effortlessly in this dual-centric spot from 1800 Tequila.

"Hands", Just Refined Enough.